20.07.2011 | by Shaun | view comments

MyState Student Film Festival

Late last year, we got involved with the MyState Student Film Festival, developing content like the bomb film to add some energy to their annual Awards Event. This year, in collaboration with the lads at Sky Machine, we took the whole festival up a notch – developing a new visual identity, educational resources, and a cross-media campaign to raise its profile in Tasmania.

The coolest bit starts today – three commercials hitting TV, cinemas and online. If you’re in Tasmania you’ll probably see them in your ad breaks soon. But you can watch the extended versions we made for online right now.

We’ll give you an in-depth look at the campaign in a later post. For now, have a look at these, and let us know what you think.